The COVID-19 vaccine is one of the biggest scientific breakthroughs in 100 years, but transparency and overcommunicating about its safety and efficacy will be key to making millions of people feel confident enough to get the vaccine. That’s why President-elect Joe Biden and Vice President Mike Pence both got vaccinated on camera this week—to stress that the science is sound and the vaccine is safe. In this episode, host Matt Rubel interviews Sally Susman, EVP and Chief Corporate Affairs Officer of Pfizer, which received the first emergency use authorization in the US for a COVID-19 vaccine, to talk about the important role the retail industry has in building confidence through transparency. Listen to the full episode to hear what specific steps retail leaders can take to support the vaccination efforts that will hopefully lead to a full economic recovery.